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Why buyers work with Eric at Westwood Estates

Eric Frontiera spent 18 months on Allen Edwin Homes' own sales team and personally sold 52 of their homes. Today he's independent — representing you, not the builder.

Each of those 52 sales meant sitting down with a different buyer or family, dialing in what they actually wanted, and weighing it against their timing and their budget to find the home that fit. That's the same process Eric brings to every buyer at Westwood Estates today — as an independent advocate, not a builder's rep.

Independent buyer's advocate, not a builder's rep
Former Allen Edwin sales team member — knows the process from the inside
No cost to you as the buyer in most cases
Represents buyers anywhere in Michigan, not just this community

Talk to Eric →

Eric Frontiera

Owner, Frontiera Homes LLC · Investor · Licensed Realtor
Brookstone Realtors

Coverage: Michigan's Lower Peninsula — West Michigan to the Metro Detroit area

Phone: 616.287.4033

Email: eric@frontierahomes.com

Web: frontierahomes.com

A personal note

Eric isn't a stranger to this area — he and his family lived in downtown Zeeland for two years, and his kids went to Zeeland Public Schools. He knows this community from the inside, not just from a listing sheet.

The Math

Using Eric costs you nothing extra.

Buying direct

Same list price. Same incentives. The builder's on-site rep represents the builder's interests in the transaction — not yours.

Buying with Eric

Same list price. The builder pays Eric's commission directly, so there's no added cost to you — but now someone who worked inside Allen Edwin's own sales process is working for your side of the table.

What That Means For You

Insider knowledge, working on your side

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Incentive timing

Knows how and when Allen Edwin's rate buy-downs, closing cost assistance, and promotions typically rotate.

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Build process

Understands the construction timeline, what "estimated completion" really means, and what to watch for at each stage.

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Lot & plan selection

Sold Allen Edwin's standard floor plans directly and can help you weigh lot and plan tradeoffs.

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Off-market access

Sees Allen Edwin's inventory as it's released to agent partners — often before it reaches the MLS or Zillow.

Ready to see Westwood Estates for yourself?

Ask Eric for the current homesite list, pricing, and incentives at Westwood Estates — no cost or obligation.

Get Current Availability Call 616.287.4033